STEP 1
Idea generation
We’re looking to solve real customer problems that have a significant impact on the world.
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/63f86b2aa3f012498ba63561_generation%20graphic.png)
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/64271b5802b0cd25a45437b0_Right%20curve.png)
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/64271c3c32e338049be74516_Left%20curve.png)
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/63f871ecd2d79476edded6dc_validation%20graphic.png)
STEP 2
360° Evaluation
Before we start building, every idea is thoroughly researched and deeply vetted. We conduct market research, interview experts and talk to future customers.
STEP 3
Achieving product market fit
We take a quantitative approach to finding product market fit. Every idea is backed by a truly great product that can fuel organic business growth.
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/63f8736859c1784af599f316_testing%20graphic.png)
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/64271b5802b0cd25a45437b0_Right%20curve.png)
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/64271c3c32e338049be74516_Left%20curve.png)
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/63fcec9a3754b9082d0f8aac_market.png)
STEP 4
Experienced operators
We ensure every company has a proven leader at the helm and a skilled team with deep industry experience.
STEP 5
Hatch
Companies are born, creating sustainable value for stakeholders and attracting external investment.
![](https://cdn.prod.website-files.com/63e6b789a98295310e2d9767/63f8743b4518552daabcfa69_hatch%20graphic.png)