The Algorithm By Jon McNeill

Innovation won’t wait.
Learn the system behind today’s fastest-moving companies.

Available Now!

“... [Jon] explains the formula in depth, with vivid holy-shit examples, and shows how you can use it in your business and life in order to conquer the status quo and thrive.”

Walter Isaacson

Author of Elon Musk

Order The Algorithm

For bulk orders or to invite Jon to speak at your event,
reach out to algorithm@dvx.ventures.
Discounts available for 25+ copies.
Give your teams the tools to drive innovation.

For bulk orders or to invite Jon
to speak at your event, reach out
to algorithm@dvx.ventures.
Discounts available for
25+ copies. Give your teams the tools to drive innovation.

For bulk orders or to invite Jon to speak at your event,
reach out to algorithm@dvx.ventures. Discounts available for 25+ copies. Give your teams the tools to drive innovation.

For media inquiries, reach out to press@dvx.ventures.
Explore recent media coverage below.

A Blueprint for Leaders Who Want Exponential Results

From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success.

Jon McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals.

Elon called this five-step framework “The Algorithm.”

Question every requirement.
Delete every possible step in the process.
Simplify and optimize.
Accelerate cycle time.
Automate.

In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

Praise for The Algorithm

“Elon Musk’s five step algorithm — starting with “question every requirement” — has proven to be an amazing formula for growing Tesla, SpaceX, and now many other businesses. As president of Tesla during its roughest and most important period, Jon McNeill lived and breathed and executed this algorithm with tenacity. In this colorful and valuable book, he explains the formula in depth, with vivid holy-shit examples, and shows how you can use it in your business and life in order to conquer the status quo and thrive.”

Walter Isaacson

Author of Elon Musk

“The secret sauce is no longer secret. How did Tesla and SpaceX become the most valuable companies in the history of their industries? The former president of Tesla explains how, revealing for the first time publicly the 5-step innovation process Tesla and SpaceX leaders use every week to win. Immediate take home value. Five simple action steps every business leader can use. All told through surprising stories from startups to mega-corps, from restaurants to manufacturing to finance. I sure wish I had Jon’s book when I started our company.”

Scott Cook

Co-founder of Intuit

“I couldn’t put this book down. It takes Elon Musk’s algorithm concept and turns it into a powerful framework for leadership and execution. What resonated most with me were the cultural ingredients — the importance of urgency, accountability, and focus — that drive real results. I found myself jotting down notes to share with my management team, seeing clear ways these principles could make our organization sharper and more effective.”

Kevin Taweel

Founder and Chairman of Asurion

“Jon McNeill has spent his career building and scaling companies — from driving tenfold revenue growth as a senior leader to founding six successful startups. Now he’s sharing the hard-earned insights behind that success. “The Algorithm” is a playbook for leaders who won’t settle for “that’s how we’ve always done it,” and want to achieve exponential, not incremental, growth. It's not just theory: it's a roadmap to build successful teams, strengthen work culture, and deliver results in a changing and challenging economy.”

Sheryl Sandberg

Founder, Lean In and Former COO, Meta

About the Author

Jon currently serves as the CEO and Co-Founder of DVx Ventures. As a serial entrepreneur, Jon founded and scaled 6 companies, all of which were acquired by public companies and delivered returns of 9x to investors. He has led teams that generated tens of thousands of jobs and delivered multi-billion dollar returns for investors. At DVx, Jon and his team have launched 12 companies that are attacking broad opportunities in large markets, including the highest returning publicly-traded AI infrastructure ETF.

Previously, Jon served as President at Tesla, where revenue grew from $2B to $20B in just 30 months. Following Tesla, Jon joined Lyft as COO, where he played a pivotal role in doubling revenues and helping to take the company public. Jon currently serves on the boards of Lululemon and Asurion and is a member of the Liquid AI Advisory Council. He also served on the General Motors Board of Directors from 2022 to 2026.

A frequent speaker at Harvard Business School, MIT Sloan, and Stanford GSB, Jon is known for his practical insights on innovation, leadership, and scaling operations.

Learn more about Jon and DVx Ventures.

Pre-order The Algorithm

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MEDIA COVERAGE

Ever Forward Radio

He Scaled Tesla From $2B to $20B in 30 Months, Now He'll Teach You to 10X Your Goals | Jon McNeill

The Ed Mylett Show

The Tesla Playbook for Explosive Growth | Jon McNeill & Ed Mylett

Forbes

Insider Look At How Tesla Innovates

Front Row Seat with Ken Coleman

Former Tesla President: The Hypergrowth Formula Behind GM and Lululemon

Squawk Box

‘The Algorithm’: Former Tesla president Jon McNeill on the Elon Musk playbook

My First Million

Ex-Tesla President: The Unconventional Ideas Behind Tesla's Hypergrowth

Yahoo Finance Opening Bid

Former Tesla President Shares Behind-the-Scenes Stories

TBPN

From $2B to $20B: Jon McNeill on Tesla’s Hypergrowth Algorithm

Brew Markets

Former Tesla President Explains His 5-Step Company-Building Formula (Ft. Jon McNeill)

Semafor

Exclusive / Former Tesla president’s Tips on Moving Fast in the Age of AI

Washington Post

He survived working for Elon Musk. Here’s how.

The New York Times: Dealbook

A Former Tesla Leader on What SpaceX’s Future May hold

The Boston Globe

Boston VC Jon McNeill Dishes About His Time at Tesla and Lululemon in New Book

Bloomberg Businessweek

Onetime Elon Musk Whisperer Shares the ‘Algorithm”

The Wall Street Journal

The Playbook That Elon Musk Relies On to Make His Wild Ideas Work